Made with purpose from the beginning

Doing good and tasting great, it’s in our DNA right where it began with three friends in New Zealand

A different kind of drinks company

When the idea for Karma Drinks was first conceived on Piha Beach in New Zealand in 2011, its founders had a vision for its first product, Karma Cola – to be a “cola with a conscience”. The name Karma was born from using ingredients that would be better for the planet, better for its growers and better for the people drinking it.

Unlike other colas, Karma Cola was created with real kola nuts, that the founders sourced from a village in Sierra Leone, paying the growers a fair price. At Karma Drinks, to this day, we still source the kola nuts in our Karma Cola from these same village. And of course we have since expanded our range of drinks, but our commitment to support these communities in Sierra Leone remains the same.

“Cola’s a multi-billion dollar industry, yet almost none use real kola nuts now. This means the West Africans, who first cultivated the kola nut, receive no benefit. We wanted to change that.

- Chris (Co-founder)

"Our original vision was to make a cola that would be better for the planet, for the people who grow the ingredients, and for those drinking it.

- Chris (Co-founder)

“We didn’t plan to build a drinks company. We just wanted to fix something that felt wrong, and make something that tasted better in every way. 

- Chris, Matt, and Simon (Founders)

THE DRINKS THAT GIVE BACK

To hold ourselves accountable to our mission to be the world’s most ethical soft drink, we established The Karma Foundation. 1% of revenue from every Karma Drink sold, goes directly to these kola nut growing communities, funding life changing initiatives.

Karma Drinks are made with 100% natural ingredients, and we never use plastic bottles because saving the planet is the real thirst quencher. So every time you choose a Karma Drink, you’re bring on good Karma. And Good Karma tastes great!

The People

Every drink supports the communities who grow our Kola nuts in Sierra Leone. Through the Karma Foundation we fund life-changing initiatives for these growers and their families.

The Planet

From, conserving precious rainforest In Sierra Leone, to improving our carbon footprint and and renouncing plastic bottles, at Karma Drinks, we are committed to being a better choice for the planet.

Good tasting drinks

Karma Drinks are proof that you can do good for the world AND taste great! We only use real, 100% natural ingredients and never use artificial nasties. This means our drinks have REAL taste and are naturally refreshing. And our ethical sourcing makes us all the sweeter! Your taste buds will thank you, we promise!