Good Karma.
It’s in our Foundation.

Karma Drinks began with one idea: what if a fizzy drink could actually do good? Not just taste good, but treat people fairly, protect the planet, and fund real change. This is how we got here.

Are you curious to know where the 1% of revenue from every drink sold goes?

Welcome to the Karma Foundation.

That revenue goes back to our work with the kola nut growers and their families in Sierra Leone to invest in local people, projects and conservation of the beautiful island of Tiwai.  

Back in 2012, when the first bottles of Karma Cola were made, the kola nut growers we work with decided the money should do something big: send girls to school. In their communities, when families had to choose, sons usually got the classroom seat while daughters missed out. Which shows up in the stats: 60% of women in Sierra Leone are illiterate. So the kola nut growers set up a bursary to turn things around for girls and give them a fair shot. Since then, education’s been at the heart of the Karma Foundation; from growing the girls’ bursary fund, to paying and training teachers, to building new schools - culminating in improving educational standards and attainment of all the children attending school. Because when girls get to learn, everyone wins.

"Educate a man, you educate an individual. Educate a woman, you educate a nation.

- African Proverb

Baked into the Foundation is the guiding principle of sustainability

Working with the communities of Tiwai to help them build a sustainable future and to protect their environment for themselves. This is what makes the Karma Foundation unique; the communities manage the programme funds themselves and decide how to spend and reinvest the money. So far the money has been used to set up a health fund so the communities can access life changing treatments, create an entrepreneurs’ fund to help get local female-run businesses off their feet and fund vital infrastructure projects to connect villages during the rainy season.  Take a look at the good you do with every Karma Drink you buy…

A whole lot of good karma.

Every time you buy a Karma Drink you help…

Fund 197 people's life changing health care

Fund 5 Girls’ entire university education

Support 86 entrepreneurs

Provide 7 villages with safe drinking water

Fund 1296 children’s education

Build 4 schools and fund 23 teachers

Life Inside the Foundation