From the very beginning, this guiding principle has shaped Karma Drinks. Our founders set out not just to create great tasting drinks, but to create change and source ingredients ethically… at a fair price. When you see the Fairtrade mark on our drinks, you can trust that we’re protecting workers’ rights, promoting safer working conditions, and ensuring fair pay for farmers. Fairtrade empowers producers directly: communities democratically decide how to invest the Fairtrade Premium, using these funds for everything from schools and health clinics to infrastructure improvements.

At Karma Drinks, wearing the Fairtrade badge on our products signals more than compliance—it represents our pledge to benefit the individuals and communities growing our ingredients. Much like the Karma Foundation, the Fairtrade Foundation ensures that empowerment and local agency guide how resources are used and reinvested. Karma supports Fairtrade farmers by paying a premium for around 90 tonnes of Fairtrade ingredients annually, including our organic cane sugar.