We have a simple rule when it comes to offering assistance: ask. Our friends in Sierra Leone understand what they need far better than we do.

When we asked how to spend the money made from selling the first bottles of Karma Drinks, they said, educate our young women whose parents can’t afford it, and help us build a bridge. That’s what we did.

That was over ten years ago. Since then, we’ve helped build more roads, bridges, and community facilities. In 2023, we built two new bridges, nine in total, connecting seven local communities. Bridges and roads create access for trade and social mobility.

We provide tools so the community can improve the roads to their villages and make them passable, helping trade and facilitating access to health treatment and other social connections.