Along with the 1% of sales we set aside to fund the work you’ve been reading about, we pay a premium for organic and Fairtrade ingredients.

In 2023 this premium was over 2% of sales. Added to the percentage of revenue that goes towards our Fairtrade licence fee, the money that goes back to our growers and the organisations supporting them is close to 4% of sales revenue.

This year that’s approximately $800,000 more for the ethically sourced, organic ingredients in our Karma Drinks, a better outcome for farmers of natural ingredients than opting to use the artificial flavours found in conventional soft drinks.

Which is better for you and for our growers